Keys Communications introduces its successful Township Wall Media to the rest of Africa, from Zimbabwe

HARARE, Zimbabwe, February 18, 2015/African Press Organization (APO)/ — After over 5 years of leadership in the township wall advertising industry throughout South Africa, township media specialists, Keys Communications (http://www.keyscommunications.co.za) are expanding their successful business model to include the rest of Africa. The African operations will be headquartered in Zimbabwe. This unique model has a pivotal CSI component, providing community members with revenue opportunities for the use of the township wall as an advertising platform. In turn brands enjoy a strategic advertising location which facilitates direct access to a captive audience within the context of their daily experiences – be it going to work, school or a place of leisure.

Logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/keys-communications.jpg

Photo 1: http://www.photos.apo-opa.com/index.php?level=picture&id=1760 (Anisa Kale, Founder and Owner of Keys Communications)

Photo 2: http://www.photos.apo-opa.com/index.php?level=picture&id=1761 (Work by Keys Communications)

“This is our ABCD model of Township Outdoor Media which we are now introducing into the rest of Africa,” says Anisa Kale, Owner of Keys Communications, commenting on the (ABCD) Assets Based Community Development Model which uses existing township resources of people, knowledge and structures, creating mutual benefits between the advertiser and target market to foster community affinity and loyalty to brands.”

Keys Communications provides brands with advertising locations on main arterials in the townships, while giving brands the opportunity to improve the socio-economic conditions of people in the township by renting their wall space and providing them with an income.

This has been achieved working with the likes of Nike SA, Supersport, Nedbank, Wimpy, Department of Water Affairs, Strepsils, Coca Cola SA (Powerplay Energy Drink), Guinness Draught Beer, Eskom and many other brands, providing the perfect advertising platform which enables these and other brands to access the niche township growth market present in both South Africa and Zimbabwe (including the rest of Africa).

“Zimbabwe and similar countries in Africa are an ideal environment for Township Wall Media, where like South Africa, there is always an ever increasing consumer market. This medium provides a perfect solution for brand advertising and Keys Communications is creating the necessary infrastructure, opening up new avenues to facilitate further brand exposure opportunities using township wall advertising in Africa” says Kale.

By establishing a close connection to the Zimbabwean and other African townships and communities, Keys Communications optimises their expertise in marketing to create the foundations that will both further a brand’s objectives and also uplift the community through the CSI model which combines philanthropy with an entrepreneurial edge. “We aim to create an ideal win-win situation, enabling brands to communicate directly with the aspirational township target market, giving them inroads to places where traditional outdoor media do not often enjoy access, including rural and township areas while also providing brands with exposure in urbanised locations,” says Kale.

A fundamental figure in our Africa Operations, head quartered in Zimbabwe is Vimbai Muchenje, who brings a wealth of marketing knowledge from over ten years of work experience across a broad spectrum of industries, making her instrumental in being able to act in the best interests of different brands.

Together with strong family values, accompanied with a passion for the advertising and marketing industries, Muchenje is an effective communicator which has played a significant part in opening up the medium of Township Wall Media in this new territory. “Both Zimbabwean brands and the communities of their respective target markets and brands are excited to embrace this medium,” says Muchenje. “We are currently creating strong relationships with both landlords and clients alike based on the ABCD model.”

This is further supported by Keys Communications’ fastidious commitment to excellence, providing an advertising solution with a production finish, using a unique high definition airbrushing to create this sophisticated effect. “Basically, this enables a brand to paint anything on a township wall surface, resulting in a visual environment which becomes a landmark that could be positively associated with a brand, and provide top of mind awareness – such as when people speak about the “Clover AMASI Wall at the Maponya Mall,” using it as a destination landmark to direct traffic, or even asking the taxi driver to stop at that particular point,” says Muchenje. “In this way a brand is adopted by the community as part of the culture and everyday life experiences.”

This is further attested by results obtained from research conducted by the globally renowned Millward Brown in the last quarter of 2013. Results showed that not only is Township Wall Media as impactful as billboard advertising, effectively placing Township Wall Media in the mainstream Out of Home Offering, but Township Wall Media has better and deeper penetration, and costs less than traditional billboards.

“In this way Keys Communications is introducing new opportunities to brands in Zimbabwe, supplying the ideal communication medium for the target market and providing the high quality of a production finish of a billboard while capturing the township’s vital essence,” says Kale.

“We are very excited about the new expansion into Zimbabwe, a place where, together with Vimbai, we are importing the successful Keys Communications business model, in order to support brands in communicating their messages, while simultaneously assisting local communities, so that ultimately everyone can have a share in the success and effectiveness of each advertising campaign,” concludes Kale.

Distributed by APO (African Press Organization) on behalf of Keys Communications.

Media contact:

Anisa Kale, Keys Communications

Tel: (011) 027 0745

Cell: 083 548 4856

Email: anisa@keyscommunications.co.za

Source:: Keys Communications introduces its successful Township Wall Media to the rest of Africa, from Zimbabwe

Categories: African Press Organization

WFP GRATEFUL FOR ADDITIONAL SUPPORT FROM U.S. GOVERNMENT FOR SOUTH SUDAN’S HUNGRY

JUBA, South Sudan, February 17, 2015/African Press Organization (APO)/ — The United Nations World Food Programme (WFP) has welcomed a contribution of US$165.5 million from the United States Agency for International Development (USAID) to feed hungry people in South Sudan.

“Support from the United States was vital last year in averting a hunger calamity in South Sudan, but our work is far from over, and this additional contribution will be critical in allowing us to pre-position food before the rainy season,” said Joyce Luma, WFP’s Country Director in South Sudan.

“Without sustained assistance, a humanitarian catastrophe still lurks for millions of people, especially as long as fighting continues,” she said.

USAID’s latest contribution includes yellow split peas, vegetable oil, sorghum and ready-to-eat nutritional supplements to treat malnourished children. This food helps WFP respond to the needs of hungry people affected by conflict and food insecurity in South Sudan.

More than a year of fighting has forced 2 million people from their homes, damaged farming and trade, and devastated people’s lives. About 2.5 million people are estimated to be in crisis or emergency levels of food insecurity and need humanitarian assistance to survive.

WFP urgently requires US$377 million for its food assistance operations in South Sudan for the next six months, including prepositioning food ahead of the rainy season. With 60 percent of the country inaccessible from May due to rains, WFP must preposition food at safe forward bases to reduce the need for costly airlifts during the second half of the year.

Another US$56 million is needed to feed South Sudanese refugees in Kenya, Sudan and Uganda over the same time period.

Including this most recent funding, the United States has provided around US$600 million to support WFP’s lifesaving food assistance work in South Sudan since the conflict began more than a year ago. The latest contribution is part of a larger $273 million humanitarian package for agencies in South Sudan that the U.S. State Department announced on 9 February.

Source:: WFP GRATEFUL FOR ADDITIONAL SUPPORT FROM U.S. GOVERNMENT FOR SOUTH SUDAN’S HUNGRY

Categories: African Press Organization

WFP GRATEFUL FOR ADDITIONAL SUPPORT FROM U.S. GOVERNMENT FOR SOUTH SUDAN’S HUNGRY

JUBA, South Sudan, February 17, 2015/African Press Organization (APO)/ — The United Nations World Food Programme (WFP) has welcomed a contribution of US$165.5 million from the United States Agency for International Development (USAID) to feed hungry people in South Sudan.

“Support from the United States was vital last year in averting a hunger calamity in South Sudan, but our work is far from over, and this additional contribution will be critical in allowing us to pre-position food before the rainy season,” said Joyce Luma, WFP’s Country Director in South Sudan.

“Without sustained assistance, a humanitarian catastrophe still lurks for millions of people, especially as long as fighting continues,” she said.

USAID’s latest contribution includes yellow split peas, vegetable oil, sorghum and ready-to-eat nutritional supplements to treat malnourished children. This food helps WFP respond to the needs of hungry people affected by conflict and food insecurity in South Sudan.

More than a year of fighting has forced 2 million people from their homes, damaged farming and trade, and devastated people’s lives. About 2.5 million people are estimated to be in crisis or emergency levels of food insecurity and need humanitarian assistance to survive.

WFP urgently requires US$377 million for its food assistance operations in South Sudan for the next six months, including prepositioning food ahead of the rainy season. With 60 percent of the country inaccessible from May due to rains, WFP must preposition food at safe forward bases to reduce the need for costly airlifts during the second half of the year.

Another US$56 million is needed to feed South Sudanese refugees in Kenya, Sudan and Uganda over the same time period.

Including this most recent funding, the United States has provided around US$600 million to support WFP’s lifesaving food assistance work in South Sudan since the conflict began more than a year ago. The latest contribution is part of a larger $273 million humanitarian package for agencies in South Sudan that the U.S. State Department announced on 9 February.

Source:: WFP GRATEFUL FOR ADDITIONAL SUPPORT FROM U.S. GOVERNMENT FOR SOUTH SUDAN’S HUNGRY

Categories: African Press Organization

Sudan: Press Call on Amendment to Telecommunications Sanctions

WASHINGTON, February 17, 2015/African Press Organization (APO)/ — Notice to the Press

Office of the Spokesperson

Washington, DC

February 17, 2015

The Special Envoy to Sudan and South Sudan, Donald Booth, and members of the Administration will host a press call on Tuesday, February 17 at 9:50am. The call will provide details on the Department of Treasury and Department of Commerce’s amendment to U.S. Sudanese sanctions regulations pertaining to certain software, hardware, and services incident to personal communications. The Special Envoy will give on-the record remarks, additional remarks and comments will be on-background. To participate in the press call, please dial 1-877-322-9654. The Participant Code is 870973.

For further questions, please email af-press@state.gov.

Source:: Sudan: Press Call on Amendment to Telecommunications Sanctions

Categories: African Press Organization

SOUTH SUDAN / UNMISS SRSG ELLEN MARGRETHE LØJ VISITS BOR

JUBA, South Sudan, February 17, 2015/African Press Organization (APO)/ — The Special Representative of the UN Secretary General (SRSG) and Head of the United Nations Mission in South Sudan (UNMISS), Ms. Ellen Margrethe Løj, visited Bor today. The visit was part of an effort to obtain firsthand knowledge of the situation on the ground concerning the implementation of the Mission mandate.

During her trip, SRSG Løj attended a Medal Parade for the Second Ethiopian Battalion, and met with UN civilian and military staff. She also visited the UN compound to take stock of the living conditions of UN deployed staff, and concluded her day with a tour of the Sri Lankan military field hospital.

SRSG Løj spoke at a Parade honoring the Second Ethiopian Battalion in South Sudan. She awarded Peacekeeping Medals to the troops, and thanked them for their contribution to the success of the Mission. SRSG Løj took this opportunity to commend Ethiopia’s role as Africa’s largest troop contributing country to the UN. The Ethiopian contribution to UNMISS is more than 1,200 troops, deployed in Juba, Malakal and Bentiu.

“It is a critical part of the Mission’s mandate to protect civilians, both inside the UN camps and outside,” the SRSG stated in her speech at the Medal Parade. “Our troops must ensure safety and security beyond the camps, out in the communities. I am convinced that the Ethiopian Contingents will be in the front line in this regard,” SRSG Løj added. She called on government officials at various levels, including security and law enforcement, to facilitate the work of the Mission’s personnel by assuring their freedom of movement.

The SRSG also met with UN staff and visited their compound. She was very impressed by efforts to adjust to the current situation, and congratulated them for their commitment to the Missions mandate as they continue to protect civilians in Jonglei State including those sheltering in the Mission’s compound.

Before departing from Bor, the SRSG visited the Sri Lankan military field hospital which has treated 1,360 people since its inception in June 2014. She congratulated the Sri Lankan medical staff for their dedication.

This is the second visit of the SRSG to Bor since she took up her post on September 1, 2014. Her last visit was in September. During her previous visit, the SRSG visited the Protection of Civilians sites on Bor along with local leaders.

UNMISS opened its gates to all unarmed civilians facing an imminent threat of physical violence when the crisis erupted mi-December 2013. Some 112,000 civilians are currently protected by UNMISS on the Mission’s protection sites nationwide. Over 2,600 civilians have found safety in Bor UN Protection of Civilians site.

Source:: SOUTH SUDAN / UNMISS SRSG ELLEN MARGRETHE LØJ VISITS BOR

Categories: African Press Organization

Statement by Foreign Minister Fumio Kishida on the murder of Egyptian Copts in Libya

TOKYO, Japan, February 17, 2015/African Press Organization (APO)/ — 1. On February 15th, a video was uploaded online purporting to show that 21 Egyptian Copts were murdered by a terrorist group in Libya which declares its loyalty to the Islamic State of Iraq and the Levant (ISIL). The Government of Japan is immensely outraged by this vicious terrorism act and resolutely condemns it.

2. Japan stands with Egypt at this difficult time. Japan expresses its sincere condolences to the families of the victims.

3. Japan will continue to engage in combatting terrorism in cooperation with the international community including Egypt and Libya.

Source:: Statement by Foreign Minister Fumio Kishida on the murder of Egyptian Copts in Libya

Categories: African Press Organization