LONDON, United-Kingdom, November 15, 2013/African Press Organization (APO)/ — LittleBigSouls International Charitable Foundation the Voice for the Premature Baby Born in Africa (http://www.littlebigsouls.com), The First and Premier Charity of its kind for premature babies and the Founding Partner/Co-Creator of World Prematurity Day announces the vital 3rd World Prematurity Day 2013.
The tragic facts are that a baby dies every second across the Globe. 15 million babies are born each year to preterm birth and over 1 million babies die each year, 75 percent of whom can be saved. In statistics taken from the latest research in the Born Too Soon Report launched in May 2012, more babies unfortunately die from Prematurity than from Aids and Malaria. In the top fifty countries of the highest ranking preterm death statistics, African countries unfortunately are in the majority and Nigeria ranks 2nd, Ethiopia at 7th, Uganda at 12th, Ghana 29th, Guinea 48th with South Africa ranked 28th.
LittleBigSouls CEO/Founder, Chief Mrs Igweh thus states that “premature birth and its complications is irrefutably a global crisis that cannot be ignored, being highest on our African continent, and it is imperative that negative practices are completely eradicated through the education of the general populace on prematurity and its causes and management”.
LittleBigSouls is thus proud this year to continue to advocate on this great initiative, honouring babies born too early, giving a voice to families, sharing their stories, celebrating miracles, changing the perception of prematurity and working on the improvement of the survival of the neonatal and maternal populace affected by pre-term birth.
LittleBigSouls as the leading proponent of pre-term birth on the continent is incredibly proud of its achievements to date, working to fund medical care for babies, support mothers, advocate greatly to prioritize better support of the neonatal healthcare sector, better education of clinicians, providing vital neonatal care equipment and low resource life-saving measures such as Kangaroo care to improve the care and survival of pregnant women and babies born too early to premature birth on the Africa continent and globally.
LittleBigSouls’s Equipment Donation and Jaundice Program donated over $60,000 worth of vital life-saving neonatal equipment & non-invasive jaundice devices to 5 hospitals across Nigeria in an incredible generous EVERY BREATH COUNTS Campaign partnership with Draeger the leading Neonatal Manufacturer and BabyFirst, the provider of educational resources and support to caregivers and parents of premature infants.
This year across the African continent LittleBigSouls continues to see the exponential growth and recognition of World Prematurity Day and a changing focus by some governments towards the support of the neonatal sector. In Nigeria, Ghana, South Africa and Zimbabwe, medical professionals, Ministries of Health, families and the general public will also be joining hands to honor the 15 million babies that are born each year prematurely.
LittleBigSouls-ACM Guinea will mark World Prematurity Day in Guinea with our NICU Connect event with the goodwill of the Ministry of Health; In South Africa in Port Elizabeth, LittleBigSouls will have a NICU Connect Event in a great Partnership with Draeger the leading neonatal manufacturer and Babyfirst, the clinical and education resource provider to families affected by Pre-term Birth; In Ghana, LittleBigSouls marks this year’s World prematurity Day with a Mountain Climb for Babies, our NICU Connect event in 5 hospitals, and our Every Breath Counts awareness walk; In Nigeria LittleBigSouls will hold its NICU CONNECT Event and is joined by the Ministry of Health and its private and public sector partners to mark the day; and in Zimbabwe, the Medical associations through the Ministry of Health will mark World Prematurity Day in Zimbabwe with an Awareness walk and event.
Our work has the great support of noted African celebrities such as international Artist Tuface Idibia, legendary Nollywood Actors, Francis Duru and Ejike Asiegbu, Ghana’s Prince Mydas and Ofie Kodjoe in addition to other African Celebrities who act as ambassadors to the cause and have been vital in our advocacy. Wonderfully this year, International Celebrity and Grammy and multiple award winning artist Celine Dion lends her voice in support of World Prematurity Day 2013 to make a life-saving difference against the mortality rates of pre-term babies on the African continent and globally. Everyone can join us in making a difference in wearing purple, joining the events happening in your countries and sharing experiences on LittleBigSouls Facebook page. Join us on Twitter @littlebigsoulsl using the hashtag #WorldPrematurityDay in a 24 HR twitter relay from 16th of November through the 17th of November 2013.
Help Save a Tiny Life. Every Breath Counts. For more information contact firstname.lastname@example.org.
Distributed by the African Press Organization on behalf of LittleBigSouls International Charitable Foundation.