Play the Smart Water Saving Game and help drought stricken Western Cape

Specialist mobile and digital marketing enabler, Digitata Insights (www.Digitata.com), has partnered with Laundry brand Sunlight (www.TheLemonOne.com) on a water saving awareness campaign that will result in the practical outcome of the delivery of 120 000 litres of potable water to the drought stricken Western Cape.

The mobile phone-driven gamification campaign, Sunlight Smart Water Savers, is based on the re-engineering of the popular Sunlight hand washing powder to include a ‘smart’ foam that reduces rinse water usage by half.

The water savings that result hold direct benefits to consumers living in remote or under-served areas by cutting down on the time and effort involved in fetching water for domestic purposes.

Jane Fenner, Laundry South Africa Director at Unilever, says, “Many South Africans have water limitations when it comes to domestic use. With laundry continuing to be an essential household chore, South Africans are now aware that they do not need to use as much water in the hand wash process. They are thinking about how they can save water and re-use water when they do laundry.

“Initially, the biggest challenge in shifting laundry behaviour was changing the way water was being used in the hand-wash process. We had to re-iterate that water is a limited resource and place strong focus on ensuring more water is available for generations to come.”

Taking the impact of the “Smartfoam” even further, the Sunlight Smart Water Savers gamification campaign is designed to entrench pro-active water wisdom by providing education of consumers with games. Digitata Insights’ digital and mobile specialists have created a game that can be downloaded on both feature and smart phones. Using the six top tips for easy domestic water saving, players move through a number of levels to earn points that can be converted into airtime.

“In essence, the Sunlight Smart Water Savers game is way for people to have fun while they learn how to help the country,” says Digitata Insights’ Chief Marketing Officer, Henk Swanepoel. “Even if infrastructure were available for every household to have running water, as the 30th driest country in the world, we’ll always need to be super careful with water usage. By gamifying that crucial principle and, in the process, encouraging people to use a water-saving product, digital and washing powder technologies are working together to embed water awareness at every level of society.”

As people progress through the Sunlight Smart Water Savers game, they collect digital buckets of water. Digitata Insights’ MeMe mobile advertising technology platform will automatically provide Unilever with accurate reports on the number of buckets collected. Unilever will then match the litres represented by the buckets with an equivalent amount of actual water delivered to Western Cape communities.

Fenner says Sunlight is aware that saving water is not just government’s responsibility.

“As a responsible corporate citizen, Sunlight introduced its Smart Foam Technology and now the Sunlight Smart Water Savers game to encourage South Africa to save water. The process proves that it is possible to quickly and affordably mount public service and public education campaigns that can change society fundamentally – and measure their effects precisely. That’s a game changer in social transformation.”

Where to find the game:
USSD Game:
Players can play the free Water Savers Game on Vodacom and MTN on their mobile phones in one of 5 languages. There are no data or any other cost at all for the subscriber – totally free on USSD!

Vodacom:
Dial: *117*4863#

MTN:
Dial: *136*777#

Smart Game Engagement:
Copy the link into your browser and start your journey!

Click: http://APO.af/Hp5ToL

Good luck and enjoy the game! Help us collect water for the Western Cape!

Distributed by APO Group on behalf of Digitata Insights.

Media contact
Lindi Tshabangu,
Headlines,
Lindi@HeadlinesPR.co.za,
011 8873422

Source:: Play the Smart Water Saving Game and help drought stricken Western Cape

      

Categories: AFRICA | Tags: | Leave a comment

IMF Executive Board Completes Second Reviews of the Extended Credit Facility (ECF) and the Extended Fund Facility (EFF) Arrangements for Côte d’Ivoire and Approves US$136.5 Million Disbursement

On December 8, 2017, the Executive Board of the International Monetary Fund (IMF) completed the second reviews of Côte d’Ivoire program supported by the Extended Credit Facility (ECF) and the Extended Fund Facility (EFF). The decision was taken without a Board meeting [1] and enables the disbursement of SDR 96.786 million (about US$136.5 million), bringing total disbursements under the arrangements to SDR 263.258 million (approximately US$371.3million).

Performance under the EFC/EFF-supported program was strong in the first half of 2017. All performance criteria and indicative targets for end-June 2017 were observed and all structural benchmarks were met. Sound policies implemented by the authorities in the context of the IMF-supported program have helped secure confidence of the international financial markets, which enabled a successful Eurobond issuance in June.

Economic activity remains strong in 2017. The economy has coped well with the terms of trade shocks and social tensions. Real GDP growth is expected to stay above 7 percent in 2017-19, with broadly balanced risks to the outlook. Inflation is expected to remain subdued. The fiscal budget deficit is expected to be contained to 4.5 percent of GDP in 2017 and converge to the WAEMU regional norm of 3 percent of GDP in 2019.

The authorities are advancing structural reforms, including on program budgeting and streamlining the expenditure chain, strengthening public investment management and monitoring fiscal risks stemming from public enterprises and PPPs. It will be essential that they continue to maintain debt sustainability, while making space to finance their National Development Program (2016-2020) by stepping up revenue mobilization, rationalizing tax exemptions, and strengthening the evaluation and prioritization of new investment projects.

It will be equally important for the authorities to accelerate structural reforms critical to sustaining private sector-led economic development, which would spur growth and reinforce the country’s regional economic role. In this regard, the measures implemented by the Ivoirien authorities in the energy sector will improve its financial viability. Alongside, the recapitalization of one public bank will contribute to financial sector stability.

[1] The Executive Board takes decisions under its lapse of time procedure when it is agreed by the Board that a proposal can be considered without convening formal discussions.

Distributed by APO Group on behalf of International Monetary Fund (IMF).

Media files

Download logo

Source:: IMF Executive Board Completes Second Reviews of the Extended Credit Facility (ECF) and the Extended Fund Facility (EFF) Arrangements for Côte d’Ivoire and Approves US$136.5 Million Disbursement

      

Categories: AFRICA | Tags: | Leave a comment

Cameroon detains U.S.-Cameroonian writer over critical commentary

Cameroonian authorities detained Patrice Nganang, a Cameroonian-American academic and columnist, as he attempted to fly to Zimbabwe from Douala on December 6, according to his lawyer and media reports. The lawyer, Emmanuel Simh, told CPJ that Nganang was being held in Yaoundé on accusations of offending the president in a Facebook post. Authorities confiscated the journalist’s phone and he was not granted access to legal counsel until today, Simh said.

“The detention of Patrice Nganang is an outrage and Cameroonian authorities must immediately release him without charge and allow him to travel,” said CPJ Africa Program Coordinator Angela Quintal from South Africa. “Cameroon seems intent on violating the right to freedom of expression to silence critical voices, including in the press.”

Nganang’s arrest came a day after he published a critical column in the France-based news magazine Jeune Afrique, that criticized President Paul Biya’s handling of unrest in Cameroon’s Anglophone regions. Nganang, a professor at the U.S. Stony Brook University and contributing columnist for Jeune Afrique, visited the regions affected by protests, according to a statement by the African Literature Association and media reports.

Distributed by APO Group on behalf of Committee to Protect Journalists (CPJ).

Media files

Download logo

Source:: Cameroon detains U.S.-Cameroonian writer over critical commentary

      

Categories: AFRICA | Tags: | Leave a comment

Press Statement by Rex W. Tillerson, United States Secretary of State on Burkina Faso National Day

Press Statement by Rex W. Tillerson, United States Secretary of State on Burkina Faso National Day:

Please accept my best wishes as you and the people of Burkina Faso celebrate your 57th anniversary of independence on December 11.

Three years after the 2014 popular uprising opened the door to democratic transition, Burkina Faso has an opportunity to act as a regional leader by promoting democratic values and good governance. The United States strongly supports Burkina Faso’s efforts to bolster its security and development by joining G5 Sahel countries and making the Joint Force operational. We will continue to work together to promote democratic principles, security, economic opportunities, and social development.

On behalf of the American people, I offer congratulations on your anniversary of independence. We remain committed to building upon our partnership in the coming year.

Distributed by APO Group on behalf of U.S. Department of State.

Media files

Download logo

Source:: Press Statement by Rex W. Tillerson, United States Secretary of State on Burkina Faso National Day

      

Categories: AFRICA | Tags: | Leave a comment