Tigo Music Transforming lives of Tanzanian Artistes

The popular music of the new generation, known as ‘Bongo Flava’ has evolved from being seen as an art for ‘outlaws’-or rather; that’s how the older generation viewed it about two decades ago!

Today, the ‘pop’ music genre is the most loved source of entertainment by all, both young and old.

Bongo Flava has today literally transformed the local music scene and also gained international recognition in East Africa, Africa and beyond.

In fact, the ‘popular’ music industry has grown in leaps and bounds and has even become a big employer to most of the talented young Tanzanians who would otherwise have stayed jobless in a country where unemployment is the one of the greatest challenges among the youth.

Though the music has seen unfettered growth in the last decade, the artistes still face challenges. They have cited such challenges as limited breakthrough and exposure to international market, piracy and many others.

There are however, some companies, organizations and even individuals that have recognized the plight of these budding artistes and have come up with ways of supporting them in order to help them to achieve their dreams.

Tigo Tanzania (www.Tigo.co.tz) is one of those companies. Being a ‘digital lifestyle company’, Tigo has initiated Tigo Music Platform that seeks, among others, to market local artistes’ work locally and abroad.

Tigo has so far supported over 20 Tanzanian artistes through Tigo Music Platform since it was established in January 2015.

Speaking at various intervals, some artistes who have so far benefitted from Tigo said that through the platform, their music has been known in the international music arena as fans from all over the world have access to their work through online streaming.

“Through exposure to international audience, I now able to promote my music and earn extra money from my songs”, said Christian Bella, the Dar-based Congolese Bongo Flava music star.

“Music streaming is growing rapidly globally and it’s the second most popular mobile phone feature in Sub-Saharan Africa; that’s why as a digital lifestyle brand, Tigo is committed in supporting the local music talent”, a statement from Tigo says.

Tigo Tanzania partnerned with a French based international music streamer Deezer, the service that provides Tanzanians with unlimited music experience that offers access to about 36 million music tracks worldwide.

Speaking in an exclusive interview in Dar Es Salaam, Tigo Music, a local musician, David Genz alias ‘Yangdee’, who is one of the beneficiaries of the support from the platform and is now a famous ‘Bongo Flava” star, said: “Tigo Music platform has helped me to be known at local and international level”.

Yangdee added: “the platform is redemption to young musicians in the country as it has bought us from ‘underground’ to international level. We are very grateful to Tigo for its support”.

He was speaking when he accompanied other beneficiaries of Tigo Music to visit Tigo shops in Dar es Salaam and also exchange their experiences about their activities and Tigo Music platform.

On his part, Christian Bella, in an interview last year, praised the platform, saying that Tigo had ‘shown a keen interest in genuinely supporting Tanzanian artistes”.

In an interview in Dar es Salaam, Bella said: “Am particularly grateful to Tigo and it’s my hope and wish that this support will continue. Tigo has really motivated us!”

A statement from Tigo says that Tigo Music was introduced in 2015 mainly with the purpose of ‘supporting the Music industry of Tanzania by helping local Artists earn more money from Music sales and exposure into the international markets’ through Tigo branded Digital platforms such as Music portal and Deezer, an international web based streaming platforms with over 36million songs all over the world.

It adds: “Currently Local Artists have freedom to sign directly with Tigo or via our registered third party partners. Tigo’s support for Tanzanian artistes includes through the launch of Tigo Music Platform, payments to artistes for their music sales, sponsorship to their various music releases and participation in Tigo related activities, among others”.

“Tigo will continue to invest in supporting the local music industry by ensuring local artists are exposed to the international markets through its available digital platforms, collaborate with artists to participate in various Tigo launches, support artists on their music releases and hence increase their music sales and brand image”, the statement adds.

Distributed by APO (African Press Organization) on behalf of Tigo.

For further information visit:
www.Tigo.co.tz or contact:
William Mpinga – Tigo Brand Manager
Mobile: 0658 123 644. william.mpinga@tigo.co.tz

About Tigo
Tigo Tanzania (www.Tigo.co.tz) is the leading innovative telecommunication company in the country, distinguished as a fully-fledged digital lifestyle brand. Offering a diverse product portfolio in voice, SMS, high-speed internet and mobile financial services, Tigo has pioneered innovations such as Facebook in Kiswahili, TigoPesa App &iOS users, Tigo Music (Deezer) and East Africa’s first cross-border mobile money transfer with currency conversion.
Tigo has captured most of the market growth in 2014 and 2015*. Tigo has also launched 4G LTE network in Dar es Salaam and selected cities in 2015 and will be available in the major centres of Tanzania by end of 2016. In the past three years the company has launched over 500 network sites bring to over 2000 the total of its network sites. It plans to double its investment by 2017 in terms of coverage and additional capacity networks for deeper penetration in rural areas. With over 10 million registered subscribers, Tigo directly and indirectly employs over 300,000 Tanzanians including an extended network of customer service representatives, mobile money merchants, sales agents and distributors.
Tigo started its operations in Tanzania in 1994. Tigo is the commercial brand of Millicom, an international company developing the digital lifestyle in 11 countries with commercial operations in Africa and Latin America and corporate offices in Europe and the USA.

Source:: Tigo Music Transforming lives of Tanzanian Artistes

Categories: AFRICA

EU Commissioner Karmenu Vella visits Kenya on the occasion of UNEA 2 and acknowledges Kenya’s efforts at Wildlife Protection

The European Union Commissioner for Environment, Maritime Affairs and Fisheries, Karmenu Vella, who is visiting Kenya from 25th-27 May 2016 to participate in the second session of the United Nations Environment Assembly (UNEA 2) today visited the Ivory Burning site at the Nairobi National Park, where he met Dr Richard Leakey, Chairman of the Kenya Wildlife Service (KWS).

Commissioner Vella said the European Union supports efforts and initiatives aimed at protecting wildlife, echoing his statement from 30 April 2016 when Kenya burned its stockpile of Ivory “The on-going slaughter of elephants throughout Africa must end. In this regard, we welcome the leadership taken by Kenya and by President Uhuru Kenyatta with these initiatives in favour of wildlife conservation.”

During his 3-day visit, Commissioner Vella will hold bilateral talks with his Kenyan counterpart, Cabinet Secretary Prof. Judi Wakhungu, of the Ministry of Environment, Natural Resources and Regional Development Authorities.

The European Union recently launched an EU Action Plan against Wildlife Trafficking, an ambitious blueprint that aims to reduce the trafficked wildlife that enters the EU. The plan aims at greater enforcement, better cooperation, and more effective prevention on Wildlife Trafficking. The EU aims to use all its diplomatic, trade and development cooperation tools to the full to keep the issue on the global agenda.

Europe has provided more than EUR 500 million for wildlife conservation in Africa over the past 30 years. The EU remains a committed partner to the conservation efforts and the sustainable use of biodiversity on the African continent.

The EU is Kenya’s largest source market for tourists who also frequent KWS parks

Distributed by APO (African Press Organization) on behalf of EU Delegation to Kenya.

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Source:: EU Commissioner Karmenu Vella visits Kenya on the occasion of UNEA 2 and acknowledges Kenya’s efforts at Wildlife Protection

Categories: AFRICA

President Michel sends message fo Africa Day

Seychelles is cognizant of its inherent place within the greater African Union family and joins the continent in once again reaffirming the unity, which has bound us since the days of our Organisation’s inception. On this auspicious day, together, we celebrate Africa Day.

Africa Day is one of remembrance of our founding fathers for having strived to create a continent which would take ownership of its own destiny and deliver an equitable future for all its peoples. It’s additionally the occasion to renew our commitment to uphold peace, rule of law and prosperity for all.

Seychelles feels very much a part of Africa. The same ocean which bathes the continent’s eastern coast, brought across not only many of our own people, but also our values and culture. These values are universal and under the banner of the African union we will strive to promote them to the benefit of our people.

As a Pan-African organisation, the African Union continues to support the political and economic integration of its 54 member states. We applaud the African Union Agenda 2063, for promoting good governance, justice, strong cultural identity, and a people driven continent, leading it to be a strong and united global player.

The theme for this year is ‘African Year of Human Rights’ with particular focus on the rights of women. We acknowledge that African women still endure significant challenges. While there has been advancement towards promoting gender parity and improving the representation and involvement of women in political leadership and public life at continental, sub-regional and national levels, significant gaps remain which we must address so that Africa can be genuinely representative and make full use of its entire population.

Our Governments must make a firm commitment to achieve gender parity on the continent through education. Seychelles remains committed in safeguarding womens rights by providing equality of education and career opportunities with equliaty in almost all sectors of the nation’s socio-economic development.

The African Union was born of struggle and an inherent desire for liberty. These ideals still ring true today. Together, we have accomplished great things yet challenges still remain on the African continent. With the same tenacity we will surmount the obstacles, which hinder our development and with one voice declare that the future truly belongs to Africa.

Happy Africa Day

Distributed by APO (African Press Organization) on behalf of Ministry of Foreign Affairs of the Republic of Seychelles.

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Source:: President Michel sends message fo Africa Day

Categories: AFRICA

Progress Towards Dialogue Amongst Burundian Stakeholders

Press Statement

Mark C. Toner
Deputy Department Spokesperson

Washington, DC

May 24, 2016

The United States is encouraged by the recent consultations held in Arusha, Tanzania, and the progress towards a comprehensive dialogue amongst stakeholders to peacefully resolve the crisis in Burundi. We commend former President Mkapa’s leadership in facilitating the consultations and appreciate his pledge to ensure greater inclusivity by meeting in the near future with representatives not in attendance at this round of consultations. We also welcome the sense of urgency demonstrated by the participants in setting imminent dates for next steps.

It is of utmost importance that all stakeholders be represented in the dialogue, including new and former opposition parties and civil society leaders. We fully support President Mkapa’s strong statements – consistent with the African Union and United Nations Resolutions – that the Arusha Agreement is not open for negotiation. An inclusive dialogue that protects this foundation of Burundi’s past decade of progress provides the best and only peaceful path to a sustainable solution to this crisis. To create the conditions that foster dialogue, all sides must cease any and all violence, and the Government must cease all acts of torture and political detentions. The United States stands ready to support this peace process, as well as to impose additional targeted sanctions against individuals responsible for human rights abuses.

Distributed by APO (African Press Organization) on behalf of U.S. Department of State.

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Source:: Progress Towards Dialogue Amongst Burundian Stakeholders

Categories: AFRICA