There’s a new post on the Web of Language: Blogging for pay by Dennis Baron. I know this is not Africa specific but it may affect anyone who reviews African books or products.
The Federal Trade Commission has issued new rules requiring bloggers to disclose any compensation they may receive for product placements, endorsements, and testimonials.
According to the FTC rules, after December 1, “the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.”
Read the rest of this post, with its shocking revelations, on the Web of Language: http://www.illinois.edu/goto/weboflanguage
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